After a successful February, feat.FASHION will once again be at a retail pop-up store in PMQ, Hong Kong
Hosted by the Plantdays Collective, feat.FASHION and their feat.MASKs are again joining other sustainable and ethical Hong Kong brands for a month-long pop-up store filled with a unique selection of carefully-curated products – from fashion to beauty to homeware.
The Plantdays Collective will plant a tree for every purchase made, a simple and effective initiative to give back to the planet and also one that feat.FASHION has been practicing since its inception.
The feat.MASK by feat.FASHION, part of OI’s subsidiary featuring.LIMITED, combines sustainable design and production without compromising on fashion and style. feat.FASHION only uses high-quality, certified and sustainable materials to develop their products. Read more about the feat.MASK here.
The Plantdays Collective is not just running a shop, it is creating a chance to connect with other consciously-minded individuals. In order to cultivate a community-driven space, they host weekly DIY workshops, discussions, sip & shop events, and more.
feat.FASHION already enjoyed a successful past month at the Plantdays Collective, hosting two events of its own to help introduce themselves to the community. First was a live Q&A session with Katharina Bobrowski, GM of featuring Limited, led by Plantdays Collective founder Laura Williamson. The conversation focused on how “there isn’t a perfect version of sustainability”, and how feat.FASHION tries to strike a balance between responsibility, function and style.
The second was a feat.MASK design competition. In it, participants drew their own mask design, and a selection of final designs were digitised and voted on by the public through Instagram. The winning design, called Mikaela after its creator, will be produced in feat.FASHION’s upcoming collection!
PMQ Hong Kong
In 1951 the Police Married Quarters (commonly known as PMQ) was established as a residence for married police staff and their family, but became vacant in 2000. In November 2010 several NGOs came together to preserve the site as a hub for creative industries. Since then, PMQ is home to local create-preneurs and promotes the appreciation of creativity to the community – the ideal location for feat.FASHION.
“We are thrilled to be with other sustainable and local Hong Kong brands for our first brick-and-mortar presence in the heart of Hong Kong’s creative community” says Katharina.
For Rhea Nebel, member of the feat.MASK team who arranged feat.FASHION’s PMQ spot, this is a big milestone: “It is very exciting to see how far feat.FASHION has come in only a few months and the pop-up store is just the first step in what’s to come!”
Thanks to Rhea, the feat.MASK’s presence is expanding. Later this month feat.FASHION will run a stall at a suburban open-air market, and feat.MASKs will be on sale in a local luxury lifestyle store. These and future offerings will further place feat.FASHION’s stylish and sustainable products on the map in Hong Kong.