Witt Weiden is a German mail-order company that has been in business for over a hundred years. It is a byword for high-quality assortments in ladies and men's wear, home textiles and undergarments. For 15 years, the company has partnered with OTTO International Turkey (OI Turkey) in a cooperation that has proven successful for both sides.
There are numerous reasons for the effectiveness of their long-term partnership. Turkey is one OI's major sourcing markets. Its core strengths in providing good value for money lie in creativity, flexibility, speed and quality. OI Turkey put together a professional supplier portfolio that would meet Witt Weiden's core requirements: high quality at a good price, combined with fast, efficient performance.
The standards set for punctuality and quality are well above the market average, and are based on Witt Weiden's constant business volume and strong customer focus.
The most important quality Witt Weiden purchases through OI Turkey is organic cotton (Purewear) from certified suppliers who work to top production- and quality standards.
Another crucial advantage for Witt Weiden is that many OI Turkey suppliers create their own designs and collections which fit perfectly into Witt Weiden's range strategy. Since their cooperation is based on a long-term strategy, OI Turkey's suppliers have a deep understanding of Witt Weiden, its requirements and hallmark features.
OI Turkey draws up a custom-made organization to meet Witt Weiden's basic and advanced requirements. This starts with finding the best possible supplier network, and ends with a professional merchandising team that understands, lives and speaks the same language as the customer. A Witt Weiden team at OI provides perfect order follow-up with state-of-the-art tracking systems. The team is part of a high-quality setup which includes professional technicians and inspectors, well-equipped inspection centers, and export/shipping facilities.
The full-service package provided by OI guarantees a smooth process chain and ensures high customer satisfaction and a mutually beneficial business relationship, as in this case between Witt Weiden and OI Turkey.