Eddie Bauer Inc. is an American based premium specialty retailer with annual sales in excess of 1 billion USD. The company sells high quality casual sportswear, outerwear, accessories, and gear for men and women.
As ideas go, it was simple enough. But in 1986, it was also revolutionary: under the "bon prix" brand, the Otto Group launched a new catalogue concept which allowed customers to buy fashion, home textiles and accessories at rock-bottom prices.
One key asset in doing business in Asia is to have a strategic alliance with an Asian company whose core competency lies in product development.
When Shell Deutschland Oil decided in 2002 to reorganize its non-food promotion program, it quickly found an ideal partner in OTTO International (OI). Together, the companies developed a concept that ensures long-term customer satisfaction and service based on OI's expertise as a service provider.
Witt Weiden is a German mail-order company that has been in business for over a hundred years. It is a byword for high-quality assortments in ladies and men's wear, home textiles and undergarments. For 15 years, the company has partnered with OTTO International Turkey (OI Turkey) in a cooperation that has proven successful for both sides.