Business Principles

Our guiding principle: Sustainability

OTTO International is a member of the Otto Group. Otto Group's supervisory board chairman, Dr. Michael Otto, is internationally known as a first mover in ecological thinking and for his strong efforts in corporate responsibility.

As a result, all of our international business activities are based on customer focus, long-term business relationships and sustainable commitment. This gives rise to binding principles of conduct for managers, staff and suppliers - including in particular the ecological and social aspects of our business activities. Sustainable business management is neither something to be relegated to the eco-niche, nor to be seen as a passing fad - sustainability is in vogue. For an ever-increasing number of consumers, environmental and social aspects play an important role in their purchasing decisions.

Values such as honesty, compassion and natural appeal are enjoying a broad-based revival, and so, in our social commitment, we also act on a demand-driven basis. The acceptance of ecological and social responsibility has become an essential prerequisite for healthy business growth and fair profits, not achieved at the expense of fellow human beings or of nature, and thus ensuring a company's long-term success.